The renowned Bally Corporation has announced the launch of the Beta mobile sports betting platform in Colorado.
The launch of the mobile sportsbook will provide a great opportunity for the company to enter the betting market of Colorado. The company’s sportsbook, namely, Bally Bet, will provide varieties of features in their sports betting platform for the fans in Colorado.
Bally Bet will provide players to bet on some of the biggest sports leagues, in-app gaming, and integrated social features.
The sportsbook provides users with loyalty points whenever they win a bet. These points can be used to play other games, earn retail and shopping gift cards, dining, and discount in other services. Players can also use their earned points to avail services at Bally’s Golden Gates, Golden Glutch, and Mardi Gras casinos.
The new sportsbook mobile application is developed by American regulated sportsbook technology, Bet.Works which is also acquired by Bally Corporation.
Once the partnership between Bet.Works and Bally Corporation completes, the CEO of Bet.Works, David Wang, will become the CEO of Bally Corporation.
The beta launch of the mobile sportsbook focuses on the development, testing, and Maintenance of the sports betting app and the services offered by it. Bally Corporation is focusing to improve the overall outlook of the mobile application in the coming weeks.
Wang says, “Bally Bet is the culmination of a tremendous amount of hard work by both the Bally’s and Bet.Works teams, and represents a key component of Bally’s long-term growth and diversification strategy. Today’s launch is just the beginning of what Bally’s has in store for the mobile sportsbook market. ”
SVP, Strategy, and Interactive, for Bally’s Corporation, Adi Dhandhania, said, “We are excited to provide sports fans in Colorado with a new and innovative way to engage with their favorite sports and teams. ”
He continues, “By integrating Bally Bet with Bally Rewards, we will provide sports enthusiasts with the unmatched gaming experience. ”
Following the beta launch of the mobile sports betting application, Bally plans to launch the revised version of the mobile sportsbook in three more markets.
Bally’s Corporation has big plans to expand in the sports betting market of Colorado and the acquisition of Bet.Works are an added advantage.