This week, online gambling software provider company Playtech revealed their partnership extension with Flutter Entertainment. They recently signed a five-year contract together.
Flutter’s Paddy Power, Sky Casino and Betfair operations are including in this deal. According to the terms and conditions Playtech agreed to supply their live dealer products and online casino games to mentioned three brands through a proposal to strengthen their offering.
Paddy Power and Betfair were first affiliated by gambling operators Paddy Power and Betfair in 2016. Since then, it was part of Flutter’s Entertainment. Besides, Sky Casino quit their multi-billion contract with Canada’s The Star Group last year and joined Flutter Entertainment.
Playtech said that the recently signed contract with a prominent gambling group indicates the expansion of the company’s long-term relationship with a strategic partnership. This contract will perceive the deliver its prevailed suite of online casino products and other relatable services to more Flutter’s brands beyond Europe.
Playtech aimed to deliver various live casino titles for players and keep running incompatible dedicated studios for Sky Casino, Betfair, and Paddy Power. As the deal, The Playtech also agreed to launch an exclusive Sky Vegas Live Casino powered by their own. Very soon the digital live dealer will arrange live.
Successful partnership
Commenting about their recent declaration, Playtech’s COO Shimon Akad claimed that they consider the gambling operator as a key strategic partner of their business. They signed a new agreement to serve their old-time partner with gambling software and services for the four significant verticals of the industry.
Mr. Akad also said that the new deal is a sign to represent the strong relations and long-standing between the operator and provider. They further look forward to continuing their deal with flutter and this assists the brand with core marketing.
The CEO of the gambling powerhouse UK and Irish Division, Conor Grant said that they are really glad to prolong the existing contract with Playtech and they went through a most prosperous partnership over the years with this company. He also pointed out that they are thrilled to provide the world’s high-quality gaming products to their players from the world’s leading suppliers.