Hard Rock in Its Atlantic City Property to Reinvest $20M

Hard Rock Hotel and Casino are going to reinvest some $20 million in Atlantic City. A new Starbucks, renovate suits, a new dining outlet, and more slots are planning to open by the operator. In Atlantic City, Hard Rock joins with other operators who are also reinvesting millions. The company plans a total capital improvement in different forms.

In Capital Improvements, Hard Rock to Reinvest $20 M.

On Monday, Hard Rock Hotel and Casino revealed that it plans to reinvest a minimum of $20 million in capital improvements. The company plans to add a new dining outlet, refresh the beachfront amenities, and add more table games and slots.

The reinvestments’ more significant part will go for the 25 Roxy and 66 Celebrity suites renovation. Klai Juba Wald Architecture + Interiors is going to design all those units. Furthermore, by adding new TVs and LED Lights already partially, the company renovated all standard hotel rooms. However, a unique dining outlet expected to unveil in the resort this summer. Moreover, and in this summer the outlet is planning to open. Furthermore, at the late of this month, the new Starbucks plans to open.

More Gaming Units Plans to Add by the Operator

More gaming unit planned to add by Hard Rock Plan in the Asian and High Limit areas, besides the hotel units. In the last seven consecutive months, following a positive response, the company took the decision. Furthermore, the Hard Rock also confirmed that it is adding slot machines and table games, and it expands the cage areas and casino floor.

Last but not least, Hard Rock will upgrade its oceanfront resort and recently announced it. According to the company, to reflect the US Army Corps of Engineers, hard work will boost the beachfront amenities. Additionally, by adding new restrooms and more than 1,000 beach chairs, the company will upgrade its beach bar.

Moreover, to ensure the best guest experience, hard rock remains committed.

Joe Lupo, the Hard Rock Atlantic City’s president, in a statement, said that the devotion of the company to enhance the guest experience proved by the investment. Furthermore, less than three years ago, a renovation of $500 million completed by the Hard Rock in its Atlantic City Property and the chairman acknowledge it.