Pairplay Inks a New Content Partnership with Betfred

Pairplay announced to launch an assortment of its online casino content in a partnership with UK gambling operator Betfred. This partnership will help the aggregator and content maker to debut in a significant way with Betfred’s Games and make a strong position in the growing UK online gambling market.

Pairplay aimed to introduce more slots in upcoming weeks for Betfred. Now it’s covering more than 120 exclusive entertaining games with its portfolio titles.

Pairplay started its journey in 2010 and at present, it’s a part of Aspire Group. The companies game development unit created various gaming slots that are massively used by B2C companies in the gaming market. It serves thousands of games to its operator partners. Some of those games are developed by their industry’s top-tier content makers. They enhance player value with retention tools and a comprehensive suite for back-office conversion.

The Malta Gaming Authority, UK Gambling Commission, New Jersey Division of Gaming Enforcement, Gibraltar Gambling Commission, and Romanian National Gambling Office administer Pairplay owned offices in Malta, India, Israel, Bulgaria, and Gibraltar.

Proven performers introduce Betfred

Pairplay Chief Commercial Officer Christine Lewis praised the content deal that the UK gaming market plays a significant role in their business revenue. So, they are glad about this partnership about the latest content supply deal with Betfred. It will expand their reach in the lucrative UK market.

Betfred’s Head of eGaming Andy Horne claimed that the provider’s domestic slots reflect a tremendous addition to the portfolio. They are pleased to have the opportunity to evolve this cooperation with Pairplay that will open a new door to the next triumph.

Betfred is the biggest large-scale independent gambling operator in the UK market. The company runs over 1500 betting shops around the country that offer online and mobile operations.

Recently Pairplay has entered into a content distribution partnership deal with Malta-based iGaming studio Spinomenal before this contract with Betfred. According to the term of this recent deal, the game development unit will integrate over 100 HTML5 titles for Paiplay’s Fusion platform. These games will be facilitated with exclusive graphics, math models based on machine learning, and various features.