PointsBet, an online sportsbook operator, has announced that they have received the license to operate in the United States in the upcoming Women’s National Basketball Association (WNBA).
A New York headquarter enterprise had an official press release on Friday to declare that the company’s first official betting will be placed on the female professional sports league and consider the partnership with the United States as an “impressive list of partners.”
The Chief Executive Officer of PointsBet USA, Johnny Aitken, did a press release to announce the partnership that involves the firm’s mobile-friendly gambling services to be integrated into one digital platform by the WNBA. The partnership will help the company receive fantastic sponsorship and brand establishment opportunities in a massive volume.
Johnny explains this new decision as a “bold move” for the sports league as the company is looking to grow into the sports betting genre by connecting with successful operators. Operators who are committed to support the best women’s basketball league in the world and provide top-tier services with their huge audience base.
Johnny commented, “We are thrilled to align with the WNBA and bring our world-class experience to one of the most digitally advanced fans in the world. The WNBA has done an amazing job with growing its fanbase, and we are excited to be a part of them and to move forward.”
Johnny claims that PointsBet has managed to innovate their product and personalize offers according to the needs of their customers. The interesting fact about the firm is that it is responsible for its technology from end to end.
He asserted that his firm is viewed as an industry leader that is looked up to to make responsible gaming efforts and awareness among the customers. PointsBet will now be formulated with WNBA to provide best-in-class services that will be designed keeping in mind to maintain the integrity of the sports.
The WNBA seems to mark its 25th anniversary this coming season and proclaims that they see a bump in the viewership. As per the reports of Tuner Sports, there is a 27% increase (almost 81,000 viewers) for the May NBA TV telecast, which was a season opener featuring Sabrina Ionescu.
The network reported an increase of 34% in the viewers during the finale of the WNBA 2019 Game 3 contest.
ESPN reported in October that the three-game WNBA Finale series featuring Seattle Storm and Las Vegas had almost 440,000 viewers, and the Game 3 averages, 570,000 viewers. The channel reported that there was a gradual increase of 34% in the viewers over the 2019 WNBA Finals Game 3 contest.
PointsBet considers women’s sport has a great potential to grow in the betting industry. It measures the success of the Women’s basketball tournament as proof that women’s sport can attract bettors.
PointsBet, based in Australia and Denver in the United States, is also planning to introduce in-game bets in the future. In March, PointsBet acquired a partnership with Banach Technology, which is considered the king of sports betting.